People are making purchases on their smartphones in greater numbers. Every business wants to be more accessible to its customers, and a mobile application may help with that. See how it helped a German retail chain make new customers and increase loyalty among existing ones.
Time: July 2022 – ongoing
Our client is one of the Top 10 offline German retail corporations that operates a chain of supermarkets around the country. The company sells wholesale and retail good food and drink in real diversity. The chain has now expanded to more than 90 stores. The client's target audience is city residents who have a neutral attitude towards the supermarket chain and often make purchases there.
The client needed an application that would make its customers more loyal and attract new ones. The number of stores is constantly growing, so the client’s requirement was to make customer experience easier and more convenient with the help of mobile app. The app must be for both Android and iOS. The project is aimed at new and existing clients of the company.
The client wanted that customer can:
Silk Data team has already worked on a mobile application for another German company, and we were eager to find the most inventive and original solution to a new customer's challenge.
We decided to develop a product that will benefit the business and the customer at the same time and will also help to establish communication between buyers and stores. We have created an application that is:
As part of this partnership, our team of developers has created a custom application with a user-friendly interface for transparent communication between customers and stores. The system is supported 24/7 due to the large growth of the customer base. Currently, Silk Data continues to provide services for maintaining and supporting the mobile application, as well as developing the solution. Any requests for the project were discussed, and decisions were taken while considering the problem that this proposal would address and how it would facilitate using the application.
The application is available now to download both for Android and iOS.
We have optimized and developed the following functions from scratch:
The developed application has enabled the company to achieve the following results:
Overall, the results achieved by the developed application demonstrate its effectiveness in driving business growth and improving the company's bottom line. The company can now leverage these results to make data-driven decisions and further optimize the application for even better results.